Picture this: Tim’s client has just had a wonderful experience with him and is happily raving about it.  Time to ask for a testimonial!
So, Tim works up some courage and says, “Thank you, Olivia.  Would you mind sending me those kind words as a testimonial I could share with others on my web site?  [...]

The Business Case for Branding, May 22nd Noon CST
Hosted by Samantha Hartley (yes, that’s me!)
Sign up here.
Major corporations like Coca-Cola, Nike and Starbucks know the key to big profits is cutting through the clutter to get your message
heard. The same techniques that make billionaires can be used in small business.

I felt this cartoon by astute Hugh Macleod accurately illustrated some of the conversations I had yesterday at a networking event.  As a marketer, I love to ask business people about their “differentiators” – why one should choose them over other options.
The following responses are awful and should never be used by anyone, anywhere, ever [...]