Archive for the 'Value Communication' Category

Is There Such a Thing As Enlightened Selling?

Thursday, February 5th, 2009

My colleague Andy recently was describing his favorite job. He conducted campus tours at Hendrix College while a student there. He loved showing prospective students around the beautiful campus, getting to know them a bit and answering their questions. Knowing his exuberant personality and love for Hendrix, I felt he must have [...]

Free teleclass: “HEY, LOOK OVER HERE …”

Tuesday, May 13th, 2008

What part of Bigelow Tea value does Imus communicate?

Wednesday, April 11th, 2007

Too smart for the target audience

Monday, March 19th, 2007

Is Your Price Sending the Wrong Message?

Friday, December 15th, 2006

Personal Branding for Professional Success

Friday, November 17th, 2006

Is Green Good for Business?

Friday, October 27th, 2006

Nice names improve enjoyment

Monday, October 23rd, 2006