My colleague Andy recently was describing his favorite job. He conducted campus tours at Hendrix College while a student there. He loved showing prospective students around the beautiful campus, getting to know them a bit and answering their questions. Knowing his exuberant personality and love for Hendrix, I felt he must have [...]

… and those who want to be.  What’s an enlightened marketer?  When I talk about enlightened marketing, I’m thinking about conscious communication, and delivering real value to my clients.  I’m thinking of education, awareness and, certainly, working for the highest good of all concerned, rather than a quick fix in the moment.  And certainly, I [...]