Archive for the 'Mindset' Category

How to Recognize Prospects You Can’t Help

Tuesday, December 2nd, 2008

Every bad client that is now wasting your time, failing to produce results or missing payments was once a prospect that you chose to accept.  Did you ignore early warning signs or intuition that foreshadowed the future, rotten outcome?

Quick tips to recession proof your marketing

Tuesday, May 6th, 2008

Recession talk continues to freak people out, but I want you to keep a calm head.  During economic turbulence what’s reduced is not spending, but people’s tolerance for risk.
What that means for small biz owners like us is this:

Articulate the value of your offering with a brand

Remove the risk from your customer’s decision by [...]

Do you have a Scarcity Mentality about Marketing ?

Tuesday, April 15th, 2008

Seems like everyone lately is ready to embrace this whole “recession” story with both arms.  I wonder why.  Do we need to invest in reasons we might not succeed?
When I first heard the story, my emphatic first thought was, “Not for me!”  I’m about to have the biggest year of my business, and, I’m
sorry, [...]

Putting YOUR Marketing First

Wednesday, September 13th, 2006

Here’s some of the things I did with my half-hours over the past month:

Learned how to use TypePad
Read other email newsletters for ideas on topics and formatting
Read Entrepreneur magazine online
Wrote articles for my web site
Made lists of people to interview for testimonials
Made a Vision Board of all the things I want to see happen [...]