Archive for the 'Marketing Strategy' Category

Softer Selling Skills for Coaches, Consultants and Solopreneurs

Wednesday, June 11th, 2008

Fear, loathe and avoid selling? There’s a way to sell that will fit
your values, not hurt at all and achieve your revenue goals!
This month’s free teleclass is …

Quick tips to recession proof your marketing

Tuesday, May 6th, 2008

Recession talk continues to freak people out, but I want you to keep a calm head.  During economic turbulence what’s reduced is not spending, but people’s tolerance for risk.
What that means for small biz owners like us is this:

Articulate the value of your offering with a brand

Remove the risk from your customer’s decision by [...]

Got a Social Media Marketing Strategy Yet?

Sunday, April 20th, 2008

10 Ways to Generate More Referrals

Saturday, March 15th, 2008

So many of my clients name “referrals” or “word-of-mouth” as the number one source of growth in their business.  However, when I ask how they get those referrals – so that we can increase them – they’re not sure.
I like business boosts to be predictable, reliable and replicable. Referrals are no different; they’re a marketing [...]

Putting YOUR Marketing First

Wednesday, September 13th, 2006

Here’s some of the things I did with my half-hours over the past month:

Learned how to use TypePad
Read other email newsletters for ideas on topics and formatting
Read Entrepreneur magazine online
Wrote articles for my web site
Made lists of people to interview for testimonials
Made a Vision Board of all the things I want to see happen [...]