This is a guest post from Enlightened Marketing protege, Andy Andrews. – Samantha
Every once in awhile my branding eye spies a major, worldwide brand acting as though it were one of our Enlightened Marketing perfect clients. (If you’ve got the Enlightened Marketing Branding Roadmap tool or taken part in a branding action group, you’ll know [...]

Recently I wrote about Follow Up strategies, which help you keep an active sales offer in front of someone who’s not ready to buy yet.  Today I want to cover the “cousin” of Follow Up, a related marketing strategy called Keep in Touch (KiT). A Keep in Touch strategy outlines how you will be in [...]