Everything communicates in marketing – whether you want it to or not. It’s easy to overlook little details, but those are some of the best ways to express and build your brand.
Your most ubiquitous piece of stationery – your business card – can be a powerhouse, but don’t overload it. As with [...]

Last weekend I attended an Internet Marketing conference with 180 die-hard entrepreneurs.  Everyone there was hoping to connect with potential clients, partners and vendors.  There was quite a mix of people in the room, from millionaires to newbies.
For some reason, fabulous interpersonal networking is always a powerful learning experience. Lest you think I’m focused on [...]