The Business Case for Branding, May 22nd Noon CST
Hosted by Samantha Hartley (yes, that’s me!)
Sign up here.
Major corporations like Coca-Cola, Nike and Starbucks know the key to big profits is cutting through the clutter to get your message
heard. The same techniques that make billionaires can be used in small business.

Did you leave the ivory towers and golden handcuffs of corporate America? Or, did life at home with the kids inspire you to create a business that suited your lifestyle?
Did you always know you wanted to be a business owner?  Or did the forces of the Universe conspire to cause it?
I shared my story here. 
PS [...]

Recession talk continues to freak people out, but I want you to keep a calm head.  During economic turbulence what’s reduced is not spending, but people’s tolerance for risk.
What that means for small biz owners like us is this:

Articulate the value of your offering with a brand

Remove the risk from your customer’s decision by [...]