Archive for April, 2008

Create raving fans from your business’s mistakes

Friday, April 25th, 2008

Enlightened guest blogger Andy Andrews is back with a customer service story that needs to be shared.  Instead of flipping out when things go wrong, why not create a raving fan?  Here, Andy raves:

Got a Social Media Marketing Strategy Yet?

Sunday, April 20th, 2008

Do you have a Scarcity Mentality about Marketing ?

Tuesday, April 15th, 2008

Seems like everyone lately is ready to embrace this whole “recession” story with both arms.  I wonder why.  Do we need to invest in reasons we might not succeed?
When I first heard the story, my emphatic first thought was, “Not for me!”  I’m about to have the biggest year of my business, and, I’m
sorry, [...]

Free teleclass: How to Get More Referrals

Monday, April 7th, 2008

A few weeks ago I polled my ezine subscribers about which areas of marketing they’d most like to improve.  The #1 concern was “Getting more referrals.”
So, I’m happy to announce that my first monthly free teleclass – to be held every third Tuesday at 9 am PST / 12 noon EST – will be “How [...]